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Channels

Instagram, Facebook, LinkedIn and Google Business Profile, run from one calendar.

Each channel reaches a different person: someone looking for help, a family member, a referring provider, a neighbor searching nearby. AdClinica plans all four from the same intelligence, and nothing goes live until your clinic’s staff have reviewed and approved it.

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InstagramFacebookLinkedInGoogle Business Profile
InstagramPeople looking for help, and the people close to them

Answer the question someone is typing at 11pm.

Educational carousels and short posts built from what your community is actually asking, in the tone your practice uses.

  • Carousels that explain a modality, a first appointment or a coverage question
  • Captions in your voice, with person-first language
  • You approve, edit or request changes on every post
A Facebook week, planned
MonFamily night: supporting a teen through treatment
WedWhat an intensive outpatient program is
FriFall group enrollment opens
FacebookFamilies, caregivers and your local community

Reach the family member doing the research.

Parents and partners often make the first call. Facebook posts speak to them: what a program involves, how to support someone, what to expect from intake.

  • Program and group announcements with plain enrollment details
  • Family-education posts drawn from recurring community questions
  • Event and open-house posts scheduled alongside everything else
LinkedInReferring providers, clinicians and hiring

Stay in front of the people who refer to you.

Primary care, schools and other clinicians need to know what you treat and how to send someone your way. LinkedIn is where that professional voice belongs.

  • Referral-facing posts: what you treat, how intake works, who to call
  • Clinician commentary on research and regulatory changes
  • Hiring and culture posts for recruiting clinicians
Written for a professional reader
ToneAuthoritative psychiatric
SourceA journal release or a regulatory notice
ReviewYour staff approve it before it goes live
Google Business ProfileFormerly Google My Business · people searching nearby

Be the practice that shows up, and answers, in local search.

Your profile is often the first thing someone sees. AdClinica keeps it current with posts, and drafts a reply to every review for you to approve.

  • Profile posts for programs, openings and events
  • A drafted reply for every new review, approved by you before it goes out
  • Replies never confirm that a reviewer is or was a patient
How a post moves

The same six steps on every channel.

01SignalA community question, a competitor move or a search gap.
02BriefAngle, structure and evidence, with your guardrails attached.
03DraftWritten per channel, in your tone.
04Your team’s reviewYour clinic’s staff see every post before it goes live.
05Your approvalApprove, edit, request changes or comment.
06MeasuredResults feed the next recommendation.
Guardrails on every channel

Social media in this field carries a duty of care.

No outcome claimsDrafts describe care. They do not promise results or cures.
No patient informationPosts and replies never identify a patient or confirm that someone is one.
Listening, not postingWe read public community conversations to learn the questions. We never reply or promote in them.

See what your competitors posted this week.

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